Sales & Marketing

JG Black Book of Travel’s elite roster of sales and marketing professionals focus on client individuality, offering personalized attention, innovative programs and an attention to detail that mirrors the impeccable service of the clients with whom we partner.

Creating True Partnerships

By becoming an integral part of our clients’ teams, we enable them to focus on their craft while we facilitate and manage the sales and marketing efforts that are critical in today’s ultra-competitive market. Our highly-personalized approach is key to helping our clients meet their goals. Every client receives a dedicated Account Specialist who serves as their key contact and guide within the organization, assisting them in maximizing their partnership with our firm. These Account Specialists are also regional experts, developing the highest degree of knowledge on each client in their geographic territory, and sharing that knowledge with agents across the country.

JG Black Book of Travel has an arsenal of annual and custom marketing programs to ensure that our clients receive proper positioning and maximum exposure. These include:

Targeted Sales Outreach

• An ongoing presence in the U.S., Latin American and/or UK, Europe and Russian markets
• Introductions to the leading travel agencies in covered markets
• Dedicated sales calls to key travel agents, tour operators and call centers throughout top markets
• The organization of site inspections and escorted familiarization tours for top agents
• Participation in global road shows in key markets throughout the year
• Promotion at travel industry shows and international events Liaising with key industry associations
• Assistance in developing corporate contacts and contracts
• Industry training webinars
• Inclusion in our Rewards Program, an innovative online incentive system for travel professionals

Expert Marketing Initiatives

• Participation in robust email marketing to travel professionals
• 4-page listing in award-winning annual Black Book Directory
• Individual listing on www.blackbook.travel
• Representation at high-end consumer and charity events
• Brochure distribution for requests from agents, sales calls and our website
• Strategic Web 2.0 and social networking efforts
• Targeted cross-promotions with luxury lifestyle partners to reach high-end travel consumers