Public Relations

Understanding the impact of a comprehensive Public Relations effort, especially when combined with broader marketing and sales strategies, JG Black Book of Travel expanded its service portfolio to include dedicated PR support in 2008.

Our in-house PR department develops customized and strategic programs to align with individual client needs and extend beyond the reach of traditional PR. With decades of experience in public relations, magazine publishing and travel trade promotion, JG Black Book of Travel’s team understands how to elevate the presence of independent hotels and excursions within today’s competitive media market.

The services we offer include:

• Targeted and proactive media relations
• Desk-side media appointments in key markets
• Print, online and broadcast media placement
• Facilitation of press visits and photo shoots
• Inquiry response and media monitoring
• Press kit creation, press release writing and distribution
• Organization and management of media events
• Promotional partnership development 
•  Media training